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Julio Herrera Velutini

An Icon of Conservative Capitalism, Traditional Private Banking Principles and Unprecedented Influence Over Latin America and Europe.

Politically, Julio Herrera Velutini occupies a unique position. Without ever holding public office, he wields significant political influence. His connections span from presidents to prime ministers, from the left to the right of the political spectrum. Julio's influence is often a matter of public debate, given his ability to sway policy decisions, his role in shaping economic policies, and his support for Latin America's entry into the world markets

London |   04:39 PM

 3 June 2023

Few individuals have made a more profound and lasting impact than Julio Martin Herrera Velutini Von Uslar in the vast tableau of Latin American history. 


Julio Herrera Velutini was born into the illustrious Herrera-Velutini banking dynasty in 1971. At the young age of 28, he became the venerable patriarch of the family's banking empire. He became a towering figure in the Latin American economy and society in just three years. 


The Herrera family were conquerors, rulers and merchants who later became reputable bankers, with the setting up of the first Central Banks across Latin America.

Continuing the family's legacy, his traditional leadership style and worldwide influence transcend the realm of the banking industry. He single-handedly shaped modern-day Latin American politics by unifying incorrigible leaders and elevating the national identities of Central America, South America, and the Caribbean. 


His banking expertise – imbibed as a youngster playing in the corridors of his family's banks – and his business acumen serviced the needs of Latin American entrepreneurs, thereby reversing communist trends and consequently promoting capitalism and democratic values in Latinos to escape the grips of communism. 


These selfless acts yielded substantial returns, resulting in Julio Herrera Velutini and his family-owned trusts and banks acquiring significant holdings across diverse sectors and industries. At their zenith, these partnerships accounted for nearly 6% of Latin America's GDP and served a significant portion of its population. The success of Julio Herrera's banking empire not only underpinned the "Latin American economic miracle" between 2002 and 2006 but also paved the way for Latin America's transformation into an industrial powerhouse.


The Prince of Latam


As the patriarch of the Herrera dynasty, Julio Herrera Velutini's inherent influence permeates Latin America's present-day politics, culture, and society. As a descendant of Lord of Ampudia I, Mr Velutini officially holds the title of The Prince of Latam. His nobility, family influence across two continents, immense wealth, calm demeanour, and trademark silence position this humble billionaire as a crucial voice in Latin American economics and politics. This multifaceted individual is beloved by many, feared by most, and misunderstood by a few against whom he tirelessly fights, seeking to end their injustice, corruption, and political exploitation.


He is a modern-day powerhouse, embodying tradition, modernity, and glamour – symbolising financial might and global relevance.

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Julio Herrera Velutini, Private Dinner at V&A Museum in London (Source: House of Herrera)

His traditional approach to banking, though not without criticism from the other leaders who favoured a shift towards a more socialist economic model, largely contributed to stabilising a potentially volatile labour force during Venezuela's turbulent years of social unrest and terrorism.


In addition to his industrial and political impact, Herrera Velutini is a cultural icon in Latin America, epitomising the Italian flair for style and sophistication.


His sartorial elegance and his persona as a stylish banker are complemented by his reputation as an art connoisseur, animal rights activist, and, notably, as the financial moghul who selflessly supported the British Government during the Coronavirus pandemic to ensure unhindered government operations, maintaining the rule of law and securing people's livelihood.


Julio Herrera Velutini is known for unifying leaders of Latin American countries under a common goal of empowering people with jobs and improving their standards of living, and to fight communism. 

(Source: House of Herrera)

Julio Herrera Velutini

Julio was also instrumental in supporting Buckingham Palace to produce a larger-than-life tribute for the Queen, marking 70 years of service to her people and staging an occasion befitting Her Majesty, Queen Elizabeth's Platinum Jubilee celebrations. The Italian Banker and his family have always supported the Queen and the members of the Royal Family, underlining the Herrera family's longstanding partnership and multifaceted relationships with major European Heads of State. 


Julio Herrera Velutini, however, is not without criticism from liberals and left-leaning politicians. His latest controversy relates to the aftermath of his questioning the dire economic situation in Puerto Rico and raising awareness about the corruption prevalent on the island. Julio has also exposed corrupt officials for misusing excessive powers without any accountability. He has fearlessly fought against injustice and corruption and continues to expose corrupt officials. 


The mystery around his silence and placid character has made him a quintessential figure of fascination and emulation. His trials and tribulations, such as the tragic collateral casualty of political attacks, added a layer of human complexity and sympathy to his largely enigmatic persona. Whether one views him as a figure of admiration or controversy, his strong sense of social responsibility and philanthropy extends far beyond his wealth and fortune. 

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The Family Crest of House of Herrera

The House of Herrera is a union of eminent families with diverse nationalities, that have left their mark throughout various parts of Europe and Latin America for over six centuries.


The House of Herrera has extensively influenced international trade and was largely responsible for pioneering the earliest known banking system in Latin America. The long-standing influence of the Herrera Dynasty has been acknowledged by the high levels of trust harboured over generations

The Agnellis and the Herreras

Julio Herrera Velutini is often compared to Gianni Agnelli.


As the patriarch of the Agnelli dynasty, Gianni was inherently influential, his family's wealth and power positioning him as a critical player in Italian society. Yet, Agnelli transcended this privileged position to become an emblematic figure of Italian resurgence in the post-WWII era, through his leadership of Fiat.


Gianni Agnelli firmly believed in the principles of democracy and actively defended them throughout his life. He understood the importance of democratic values in fostering a free and prosperous society. Agnelli played a crucial role in the Italian political landscape, supporting democratic institutions and demonstrated an uncanny ability to blend tradition and modernity, coupling  longstanding commitment to quality and design with innovations in technology and management.


Politically, Julio Herrera Velutini occupies a unique position. Without ever holding public office, he wields significant political influence.


Like Gianni, Julio has connections that span from various presidents to prime ministers, and from the left to the right of the political spectrum. Julio's influence over governments, is often a matter of public debate, given his ability to sway policy decisions, his role in shaping economic policies, and his support for Latin America's entry into the world markets. 

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